Meaning of hashtag
From English, the term hashtag is used to categorize and organize topics and posts on social networks. The term “hash” as a noun can mean mess, and while the verb can be used with the meaning “to discuss” or “talk about”. Already “tag” means “tag” or “label”. The meaning of the hashtag so it is the organization of the topics discussed.
The hashtags became popular with the boom of social networks, which are websites and applications that connect people with common interests or even if they offer a possibility of living virtual.
The hashtags provide the opportunity to find a particular subject more easily, since everything that has been said about that topic in that if you used the same hashtag will appear with ease for those who click on it.
Its popularization started with the Twitter, that has as main objective the discussion of ideas in short texts with up to 140 characters. On Twitter, the hashtags are very important to find the “tweets” about a certain subject with ease. Are they also that help to measure the subjects most discussed of the day.
With the passing of time, they began to be used also on sites such as Facebook and the app Instagram, both products of the same company, which was founded by Mark Zuckerberg. While on Facebook its use is still little in comparison to other networks, on Instagram the hashtags are pretty much part of the “mandatory” of posts from users.
When you click one of them, the user has access to all the photos and publications with the same content , and you can view everything that was posted about it.
Also common is the use of hashtags in Pinterest in that users can create panels (or “boards”) separated by various subjects, and store your images in these ”folders”. Furthermore, other users and “followers” can keep track of the posts made and “repostarem” (publish again) in their own panels.
Hashtags are used the most
On Instagram, the hashtags most commonly used and popularly known are:
- #tbt (the acronym for Throw Back Thursday) where users post, on Thursday, an old photo.
- #photooftheday , which means “photo of the day”
- #followback what it means to “follow back” or “follow back”, which indicates that if the user is followed, it will be reciprocated and will gain a new follower.
- #tagsforlikes that indicate that the photo is available to receive “likes”, or is “liking” other users.
Nothing prevents, however, the user to create their own hashtags for smaller events or mundane situations. However, to create a hashtag with a specific issue and that will not be used by anyone else is not very recommended, in addition to being “unusual” and meaningless to most users. The ideal is to use a hashtag that has already been used before.
Some official events and television programs already recognize the power of hashtags, while engajadoras of opinions and topics, creating your own hashtags officers and asking the users of the networks to use them. In this way, all the comments about a particular topic are grouped.
A good example is that it was used by the brazilian version of the reality show Masterchef, the official hashtag of the program the end of the second season has reached more than 1.7 million tweets.